For those that are new to the site, it's true the comic did make the massive name change from "Taking the Bi-pass" to "Taking the Bypass". It may or may not have been because of the factors described in this comic (OK, it wasn't) but it made for a funny joke anyways.
Thanks greatly to Jamie Lirette & Graham Mutch, creators of Words & Pictures, for this. If you've ever wondered what it was like to work in advertising (or just want some good laughs) go and check out their comic. I don't remember when I found it or how I found it but I haven't stopped reading it since I did.